The Perfect Bra for Gals on the Go
Pack Light with the Barely There® Invisible Look™ Strapless
WINSTON-SALEM, N.C. (March 29, 2007) - Whether you're a girl on-the-go hauling heavy luggage from one plane to the next or just looking to unburden your overstuffed drawer, the Barely There brand wants to lighten your load with the ultimate, all-purpose bra.
Why needlessly shove more bras into your already crammed carry-on?
Even if your luggage includes wardrobe options that will easily take you from the workday world to the social scene - from conservative blouses that demand a smooth look to hot halters and sassy strapless styles - the Barely There Invisible Look Strapless is the ideal travel companion and will fit every bra need you may come across. The Invisible Look bra's convertible and removable straps can be worn six different ways to perfectly partner with all the latest looks. The soft, luxurious fabric melts into the skin for a seamless, no-line look.
"We hear stories all the time from women who packed a lone black lacy bra for an extended business trip and were mortified to face colleagues when that bra shined like a spotlight through their white blouse," said Barely There Designer Joanne Kaye. "And then there are the countless stories from women who've taken vacations to tropical climates with all sorts of sleeveless, strapless and halter styles only to pack nothing but the bulky bra that works only under the bulky sweater they wore to the airport."
The Barely There Invisible Look Strapless accommodates any neckline while providing soft, smooth shaping with no side seams to show. It virtually disappears under clothes, plus there's no need to worry about it slipping because silicone on the inside elastic keeps the bra in place.
"With its unmatched versatility, invisibility and comfort, this bra takes strapless to a whole new level," said Kaye.
Available at department stores nationwide, the Barely There Invisible Look Strapless comes in the classic hues of white, black and soft taupe in sizes 34-36 A and D; 34-38 B and C, for the retail price of $29.
About Barely There®
Barely There is an industry leader in seamless intimate apparel. Barely There bras, shapewear and panties are sold at department stores nationwide. Barely There is part of Hanesbrands Inc. For additional information about Barely There bras, tops, panties and shapewear, visit www.barelythere.com.
About Hanesbrands Inc.
Hanesbrands Inc. is a leading marketer of innerwear, outerwear and hosiery apparel under strong consumer brands, including Hanes®, Champion®, Playtex®, Bali®, Just My Size®, barely there and Wonderbra®. The company designs, manufactures, sources and sells T-shirts, bras, panties, men's underwear, children's underwear, socks, hosiery, casual wear and active wear. Hanesbrands has approximately 50,000 employees in 24 countries. More information about Hanesbrands Inc. may be found on the internet at http://www.hanesbrands.com.
CONTACT:
Terri Barnes
336-519-6764
terri.barnes@hanesbrands.com
Cindy Riccio
212-850-2333
cindy.riccio@hanesbrands.com
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